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Top Photography Tips For Listing Your Home!

by The Rullo Team

The first impression buyers get of your home is not at your front door.....it is online! Almost all buyers begin their home search online. That means that it is more important than ever to make sure that your home pops out from the screen. Hiring a professional photographer is always a surefire way to ensure that your home looks its very best in your online photos. However, if you are looking to save money, there are several ways that you can make the photos look like they were done by a pro. Help attract buyers to your Fox Valley listing online by following these great photography tips!

Keep Your Photos Steady.

Nothing is more distracting than a crooked, blurry photo. Hands invariably shake so use a tripod to eliminate camera shake and keep the photo perfectly straight.


Avoid Using Your Smartphone.

Smartphones do have great cameras built into them, but they still do not compare to an actual camera. Use a DSLR camera for your home photography. DSLR camera's capture light better.

 

Let There Be Light.

Light is the most important element to make your photographs look their best. Use an external flash when shooting indoors. At the same time, make sure that all interior lights are turned on and keep the curtains open to let in natural light. When shooting exterior shoots, pay attention to the sun. Always shoot when the sun is facing directly onto your home to keep it bright and eliminate shadows.

 

Use a Deep Depth of Field.

A deep depth of field keeps everything in the fore-, middle, and background in focus and gives a better impression of your home. When indoors, this allows you to capture not only what is within the room but also the view of the outdoors from that room's windows. When outside, you want to have part of the yard included with the images of your home. (Extra tip: shoot the front exterior of your home from an elevated position in order to capture the landscaping within the image.) Do as the professionals do and utilize HDR imaging which allows you to layer multiple exposures.


Shoot Wide.

In order to convey the maximum amount of space within your home, shoot your images with a wide-angle lens.


Find the Best Angle.

Position yourself in a way to that allows you to capture the best image. You want spaces to appear large. Never shoot from behind furniture which will cause the room to appear cramped. Frame your photos so that three walls are captured within it. This creates space and adds balance to your photo.


Putting your best foot forward is key in listing your home for sale. At The Rullo Team, we utilize the services of a professional real estate photographer to capture your home at it's best!


For more great Home Selling Tips, turn to the Rullo Team. If you are ready to list and sell your Fox Valley home, give us a call today or visit our website at http://www.therulloteam.com/.

Sell Your Home By Acing The Open House!

by The Rullo Team

Open houses are important events to hold when you are looking to Sell your Fox Valley home. They allow a buyer to see the home in person and ask any questions that they might need answered in order to move forward with buying the home. It is important for sellers to make sure they are putting their best foot forward during the open house in order to sell their home for top dollar and quickly. If you are looking to sell your home this season, follow these tips for selling success with your open house.

1. Have buyers excited to enter your home by creating Welcoming Entrance. Such simple touches as a nice doormat and potted plants at your front door will show that you put care into your home.

2. Clutter can be distracting and can make counters seem small. Clear Counters to only the essentials in the bathroom and kitchen.

3. Buyers know that someone else currently lives in the home but they need to have the opportunity to picture themselves living in it as well. Before open houses, Put Away Personal Items such as children's artwork or family photos.

4. Allow buyers to see the potential of your home by Setting The Dining Table. Adding place settings to the table showcases the home's potential for dinner parties and other gatherings.

5. Make the buyers feel Right At Home by having light snacks and beverages for them to enjoy during the open house. Place freshly cut flowers in central spots throughout the home to add some color and fragrance.

6. Although you might want to stick around, it is a good idea to Not Be Around for the entire open house. Having the home owner present can make buyers feel less comfortable to ask their agent questions and you want to make sure that they are getting all the information they need to want to buy your home after the open house.

For more great home selling tips, The Rullo Team is here! Give us a call today or visit our website at http://www.therulloteam.com/.

Amp Up The Elegance In Your Fox River Valley Home!

by The Rullo Team

Selling your Fox River Valley home? Help drive your offer prices up and make your home stand apart from the competition by making your listing look more expensive! Add some elegant touches to help increase the apparent value of your home! Follow these simple tips and your home will be sold in no time!

1. Paint Color. Clean up the appearance of your home by applying a fresh coat of paint throughout. Choose a neutral color that will appeal to all buyers. Add elegance by selecting one with a slight sheen.


2. Declutter. Eccentuate the space within your home and highlight your home's best architectural features by removing all clutter and unnecessary items that could be distracting for buyers.


3. Kitchen Appliances. Higher end homes have kitchens with brightly colored or stainless steel appliance. Upgrade yours before selling.


4. Fixtures. Help bring your home into the modern era by replacing all outdated lighting and plumbing fixtures, as well as hardware.


5. Crown Molding. Add crown molding to the living and dining rooms for instant elegance.


6. Window Treatments. Let ample light in to make your home look big and bright. Update window treatments to solid colored blinds, drapes, or shades.


7. Garage Door. Your garage door takes up a lot of real estate on the outside of your home. Get a great return on investment by updating the door to own that looks more expensive. We recommend a wood door with carriage home details.

For more helpful tips or assistance in Selling your home, give The Rullo Team  a call today or visit our website at http://www.therulloteam.com/!

Questions To Help You Find The Best Realtor For The Job!

by The Rullo Team

Although it is possible to sell your home on your own, research has shown that sellers have the most success when they work with a realtor. Sellers should begin looking for a realtor six to eight weeks prior to listing their home. There are many realtors out there but you want to make sure that you work with the best of the best. An Experienced Realtor will provide you with the expertise and time needed to sell your home quickly and for top dollar. In order to find the best realtor for the job, you should ask them several questions. This will help you assess whether they are the right fit for you. Here are the top questions to ask potential realtors when you are ready to Sell your Fox River Valley home!

 

1. How many years experience do you have working as a realtor? Do you do it full time?

2. Have you sold homes within my neighborhood and how many in the past year?

3. What price range do the homes you sell typically fall within? What is the average sold-to-list price for the homes you have sold?

4. What fee do you charge for your work?

5. How will my home be marketed to sell?

6. Do you operate as a team with other realtors or will I be working exclusively with you? How available will you be throughout the process?

7. How long do the homes you sell typically stay on the market? What do you do to make homes sell quicker?

 

Asking these particular questions can help you find the best realtor for your home sale. Choose the agent that fully understands your goals and needs and has the experience and knowledge to best sell your home.


The Rullo Team has been recognized throughout the Fox River Valley and beyond for our selling success. Give our team a call today or visit our website at http://www.therulloteam.com/. We cannot wait to work with you!

 


Spread Holiday Cheer And Sell This Season!

by The Rullo Team

Spread cheer by selling your home this holiday season! We understand the impulse of taking your home off the market until the beginning of the new year. But, December can actually be a great time to sell! Here are the top reasons why you should sell your Fox River Valley home during the holidays!

 

1. Enjoy Less Competition!

Other people in your area will undoubtedly take their homes off the market or delay listing their homes. This will reduce the inventory of homes and make it more likely that your home will rise to the top of the search lists. With less competition, you have better chances of your home being sold.

2. Your Home Looks And Smells Festive!

Staging is taken care of during the holidays with your warm fireplace, festive decor, and delicious smells of home-baked goods. This homey ambiance can create feelings of nostalgia within the buyer and urge them to make an offer. Just make sure you don't go overboard with decorations. You still want buyers to be able to imagine themselves within the home as well as show off the best features of your home without distracting clutter.

3. Serious Buyers Look During The Holidays!

Any buyers that are still looking during the holiday are ready to buy NOW! These buyers have either been looking for a while and have yet to find something we love or they have just entered the market and need to buy quickly. Either way take advantage of their desire to find a home as soon as possible.

4. Buyers With Children Are Utilizing the School Break!

There are prospective buyers that use the holiday season to find a home in order to get their children settled before school starts up again in January. These are more serious buyers that are actively lookin g to find a home as soon as possible.

5. Closing Is Faster!

The spring time is a busy time for lenders. That means that buyers have to wait longer to get their loans processed and approved. The slow down in the housing market in December makes the lending process move quicker which means closing can occur much faster!

6. Change Your Strategy To Sell!

Don't take your home off the market during the holidays even if it has been on the market for a while now. Instead, use this time to adjust your strategy. Is your asking price what it should be? Is there a different way you could stage your home? Are there things you could fix up?


 

If you are interested in Selling Your Home This Holiday Season, give The Rullo Team a call today or visit our website at http://www.therulloteam.com/.



Information Source: Realtor.com®

 

Sell Your Home This May!

by The Rullo Team

When should you SELL your Fox River Valley? Sellers always want to know what time of year is the best in order to get them top dollar for your home. Although there is some element of unpredictability with the real estate market, time and time again the spring has been the best time for sellers!

 

To get an even more accurate timeline for sellers, ATTOM Data Solutions went beyond the seasons to discover what months are the best for home selling. ATTOM analyzed 14.7 million home sales that occurred between 2011 and 2017 to look at the average percent of homes sold above market price each month. When the results came in, MAY was the top performer!

 


 

 

May truly is the best time to sell your Fox River Valley home!

 

If you are ready to sell this month, work with the The Rullo Team to get top dollar for your home and sell it quickly! Give our experienced team a call today at (630) 513-1771 or visit our website at http://www.therulloteam.com/.

Enhance Your Curb Appeal for Spring!

by The Rullo Team

Are you ready to "Spring" into the Fox River Valley? With the temperatures rising and the snow melting, now is the perfect time to start enhancing your home's curb appeal so it is ready for the market. Follow these simple tips to have your home looking its absolute best!

1. Make the Front Door a focal point. Choose a new color that stands out from the rest of the house. Update the knocker and hardware.

2. Ensure that your House Numbers are easy to read. Go across the street from your home to make sure the font is clear and the view is unobstructed. If you need to move its location, place the numbers horizontally and near a porch light so they can be read anytime of the day.

3. Add a cluster of 3 different sized Flower Pots to your front porch and fill them with beautiful spring flowers.

4. Create Illumination by updating lights on the front porch and adding landscape lighting along the front walkway.

5. Consider changing your straight Walkway to one that curves through the front lawn in order to draw the eye through the landscaping.

6. Check your Roof for any damage and hire a professional now to fix the problems as soon as possible.

7. Power clean the Siding to remove the winter grime and have the exterior look brand new. Clean the Windows inside and outside to make sure they sparkle.

8. Check Driveway for cracks and make necessary repairs.

9. Look for patchy areas in the Grass and reseed or sod so it looks perfectly green this spring.

10. Draw buyers to your front door by adding Fragrant Flowers and Plants.

11. Landscape right at the Curb to add depth and color to your front yard.

For more helpful Home Selling Tips, visit our Website and follow us on Facebook.

Congrats! You’ve decided to sell your house in the FOX VALLEY  area! After all the years of love in your home, though, you want to make sure that you get the most for it. All homes go through wear and tear that mightnot be noticeable to you over the years but will surely stand out to potential home buyers. In order to make the best sale for you and your family, you need to decide what repairs and upgrades should be done before listing your home on the market. It is important to go through each room with a critical eye and see what fixes are necessary.  

Selling your home and negotiating the sale can be a daunting process but you do not need to go through it alone! A great Real Estate Team to assist you along the way. When deciding what fixes should be made, your real estate agent can provide you with crucial help. They will know what changes are absolutely necessary before placing your home on the market and what can be negotiated in the final deal.  

There are several simple things you can do that won’t cost an arm and a leg and will help your home look its best! We have great suggestions on ways that you can maximize your sale. Here are the Top 9 Home Repairs or Upgrades to Make Before Selling Your Fox River Valley Home!

Add a Fresh Coat of Paint – The fastest and cheapest way to make your home look inviting to potential home buyers is adding a fresh coat of paint.Go through your home to see which rooms really need it. It is not necessary to repaint every room home. For the ones in need of some sprucing, choose light, neutral colors that will appeal to everyone. Also, make sure to remove all wallpaper! Wallpaper can be a great accent to any room but everyone’s tastes are different. By removing the wallpaper and using light paint colors, the new owners have total flexibility in how they want to make the home their own.

Fill in Nail Holes and Cracks – This one may seem obvious but you should fill in all nail holes and cracks. This simple fix will help any room appear new and will avoid buyers feeling like they have a lot of work that needs to be completed. Spackle the holes and cracks, sand it, and add a fresh coat of paint.

 Provide Adequate Lighting – Lighting throughout your home can have it looking its best. Make sure that all of the rooms in your home have adequate lighting. Replace any outdated light fixtures. Ensure that all lights and switches probably work. If needed, fix any potential electrical issues that might kill the sale. Along with lighting, natural light is very important. Use light drapes on the windows that allow for maximum sunlight to come in and really make the room shine!

Hardwood Floors – Hardwood floors are attractive to potential buyers. These floors can also take a beating over the years. You do not need to spend a ton of money replacing the floors though! Make the floors look brand new refinishing or polishing them! 

 Kitchen – The kitchen is truly one of the most important rooms in the home and is something that buyers definitely make decisions based off of. Full kitchen remodels are expensive and not necessary when selling your home. It is important, however, to make some simple fixes to make the kitchen look its best. Be sure to refresh the paint and replace any outdated or broken fixtures. If necessary, refinish or paint the cabinets. Granite and marble countertops can help sell your home. If there is money in your budget, replace the countertops to automatically make your home more attractive. Before showing your home, make sure that your kitchen is clean and uncluttered.

Bathrooms – Like the kitchen, the bathrooms in a house can make or break a deal. You want it to look brand new! The first step is a deep cleaning. Scrub the grout and replace any missing tiles. Fix or replace any plumbing issues. Ensure that the lighting in the bathroom is bright.

Maintain Appliances – Make sure that all appliances currently in the home are functional. Appliances are an added bonus for home buyers, but no one wants the stress of knowing they are going to have to be soon 

replaced. Provide any warranties for the appliances to your real estate agent. By having functional appliances, you are showing pride in your home.

Functionality – Along with functional appliances, make sure that everything else in your home is in working order. Replace broken doorknobs and locks. Have a creaky door? Remove the squeak by applying WD-40 or a natural oil to the hinges. If your home has a garage, make sure that the garage door is properly working.

Exterior – Now that the interior of your home is looking its best, it’s time to tackle the outside! After all, the exterior of your home is the first thing that buyers will see. You want your home to look like you take pride in it! We often get storms in Illinois that can cause wear and tear on the outside of the home. Repaint or replace broken siding. Refinish porches, patios, and fences. Keep the landscaping clean and attractive. You want the buyers to be excited to see the rest of your home as soon as they arrive.

For more helpful Home Selling Tips, give The Rullo Team a call at (630) 513-1771 or check out or website at http://www.therulloteam.com/.

6 Tips To Help Sell Your Fox Valley IL Home This Spring

by The Rullo Team

So, you're looking to sell your Fox Valley IL home this spring, good call!  Expect a large pent up buyer demand. 

This Spring is expected to be even busier for home sellers due to the large amount of homebuyers who are trying to buy before interest rates and home prices make their expected spike.  

 Even though demand will be high and competition fierce, buyers will still insist on good deals. Even in seller's markets, where supply can't meet demand, overpriced homes are still at a disadvantage...so, PRICE RIGHT! 

There could be many competing offers, which is good, you want people competing for your home, but the homes that are priced too high, aren't seeing any action at all.  So, price right and let the fight begin!  

Remember, the same rules still apply:  The three things that sell homes, no matter what season are: LOCATION, PRICE AND CONDITION. 

If even one of these is out of line, chances are your home won't sell.  However, you can always compensate for things like location and condition with a better price... lean on your realtor for advice.  After all, that's why you're working with them right. 

6 Tips To Help Sell Your Home This Spring:


1) Curb Appeal

It’s not uncommon for buyers to decide within 60 seconds of seeing a home whether they’ll consider buying it or not. So, obviously first impressions are Important.  

It’s not hard to add a little curb appeal.  Simple things like trimming trees and bushes and pressure-washing the driveway, walkway, house and patio can do a lot for appearances. You should also spruce up that front door a bit.  Clean it… Repaint it maybe.  Buyers will linger here for a moment while the Realtor opens the door, so make it look nice.  Don’t neglect the windows either.  Clean both the inside and outside of the windows so they sparkle in that spring sun.

Go one step further:  It’s spring, so things are in full bloom, add some colorful flowers to the porch or garden.  This is a simple effective way to add charm to your home before the potential buy even enters.   Though, you’ll want to lay down any mulch days in advance so that weird mulchy smell isn’t lingering.


2) Eliminate Clutter 

Eliminate Clutter!  This is absolutely essential.  Go through all of your furniture and closets…just go through everything in your home with a discerning eye, eliminate any and all unnecessary clutter and then… do it again! 

Ladies…and gentlemen, if you have 17 sweaters, it may be time to donate.  You need to make your closets look as big as possible.  If you absolutely must keep them all, then pack them away into storage, OFF SITE!  You want your whole home to have as much space as possible.  Even storage in the basement should be eliminated.  Buy a pod, or ask a good friend or family member to hang on to some things.  This is huge! 

Go one step further: You should also pay special attention to any dark corners of your home.  Definitely eliminate clutter here.  You can even paint them lighter color and then add a small l light to reflect off the walls to give the impression they are not as dark and cramped as they appear.


3) Eliminate Pet Odor

 If you have a pet, you’ll want to clean the carpets and open the windows to air out the house. Chances are you are immune from the smell, it has become normal to you, but new buyers will definitely notice a difference.  Don’t forget to clean the drapes, or if you have to, get rid of them completely.  

4) Pre-Home Inspection Repairs

If you expect a home inspector to find something wrong with your home, anything, big or small, FIX IT! 

If you haven't maintained your home very well over the years, you may want to hire your own home inspector before you put your home on the market.  This way you can make the necessary repairs before you try to sell it. It’s worth noting that It usually costs less to fix things before a home inspection.

Go one Step Further: Bring in an electrician to make sure the electrical panel is up to date, and a plumber to do the same.  You DO NOT want any surprises.  

Most sellers will know if something is broken anyway.  You won’t be able to hide anything, so just make the repairs, there’s no sense in waiting for a buyer to request it.  Buyers could end up asking you to spend $300 on what should really only cost $100.  Do yourself the favor!

5) Price Right

Even though prices are rising in a lot of markets, sellers need to be reasonable and knowledgable; compare your home to similar properties that have recently sold. *Your Realtor can help!

Buyers today are are pretty keen. If you price too low, they'll think something is wrong, but If you price too high and then have to lower, it will hurt you. You can avoid all this by just pricing it right the first time around.  This will attract motivated buyers!  The more buyers you attract, the better, and if you’re lucky, your home could become the center of a bidding war amongst interested parties. Something that would definitely not happen if your home is priced too high or too low.   

Overpriced homes that stay on the market for 90 to 120 days are extremely difficult to sell, and we don’t use the word extremely or difficult lightly, they really are very hard to sell.  So, don’t let this happen to you. 

There is another danger of overpricing: Appraisers will be cautious and may not value your home as high as the sales price… even if you do find a buyer willing to pay that much.  You definitely don’t want this headache!  


6) Make The Internet Work For You

The majority of buyers today, start their home search online. So, if you want to sell a home this Spring, hire a Realtor who will maximize your online presence.  You want to make sure your Realtor will use professional photos, video, and vibrant descriptions of your home, that will entice buyers from the internet.  A lot of buyers are using mobile phones and tablets to search for homes too, so you’ll want to be sure that your Realtor can use marketing materials that are easy to navigate on these devices as well.  We call it responsive design, which is basically means a website is easy to navigate  and looks beautiful not matter what device it is being viewed on.  Ask your realtor about it.  

Go One Step Further: Sure your Realtor will be blasting your home out with all of their resources, but you should too.  Use social media; Facebook, Instagram, whatever your preferred medium is, to market your home yourself!  Consider putting it in an Employee newsletter or any other material at the office, all of this will help sell your home...FAST!  

If you'd like more information on how to optimize your Fox Valley IL home for the Spring market and sell for top dollar, give The Rullo Team a call, we'd be happy to help you sell your home in record time this Spring! 

Fall Lawn Care

by The Rullo Team

Get outside and enjoy this beautiful fall weather and have a great looking yard in the spring! 

Below are a couple of things you can do now before the snow flies.

 

 LAWN CARE:

Contrary to popular opinion, fall is the best time of the year for lawn care. Fertilization, weed and thatch control, establishment of new lawns, and renovation of poor quality lawns should be done over the next few weeks.  Now is the time to prepare so that you start next spring with a healthy lawn. 

  • Keep mowing until your lawn stops growing.  Don’t mow too short, if anything, leave it a little bit long.
  • Don’t starve your lawn. If you live in the northern U.S., fertilize one more time around Thanksgiving.
  • Kill broadleaf weeds like dandelions and ground ivy. Time your herbicide application around the first time there is frost in your area or when the temperature dips to at least 40°F overnight.

 

SPRING FLOWERING BULBS:

“When fall is in the air, it’s time to put spring in the ground”.  Autumn is the time to plant spring flowering bulbs.  Bulb experts usually recommend planting bulbs when the nighttime temps drop into the low 50’s or 40’s for two weeks, although you can even plant in December as long as you can still dig

 

  • Choose a spot where the soil drains well. 
  • Spring-flowering bulbs like sun, but you can plant them under trees that will still be bare when the flowers bloom. 
  • The rule of thumb is the planting hole should be about 3 times the length of the bulb; dig individual holes or a wider hole that can hold a number of bulbs. 
  • Plant them pointy side up

Sure, it is delayed gratification, but the appearance of flowers and a beautiful lawn at the end of a bleak winter will be worth the wait.

 

  If you are interested in more information about the benefits of home ownership in our area please contact a real estate professional with The Rullo Team.

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